Modern B2B Advertising Playbooks

The power of strategic advertising and marketing in technology startups can not be overemphasized. Take, as an example, the phenomenal trip of Slack, a popular workplace communication unicorn that improved its advertising story to break into the venture software market.Throughout its very early days, Slack faced considerable obstacles in establishi

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Marketing for the B2B Buyer’s Journey - Mark Donnigan

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

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